About Us

Good Words delivers strategy, management, and implementation for our clients’ technical writing needs. Our concise and accurate writing skills streamline complex communications for some of the most technically sophisticated organizations in the world, from Fortune 500 companies to 5-person startups. Our services create the backbone of your customers’ success, therefore maximizing your bottom line.
Meet the Team
Our leadership team’s diverse backgrounds and commitment to our values set Good Words apart.
Caity

CEO & Founder

Caity launched Good Words in 2017 after building her own career as a technical writer in enterprise, startup, and freelance environments. Born and raised in rural Indiana, Caity is passionate about leveraging her personal and professional experience to uplift others; she empowers her staff with meaningful career opportunities no matter where they live and advocates for increased labor and wage protections for freelance workers. In addition to her experience in the field, Caity holds a degree in Technical Writing and Communication from Carnegie Mellon University.
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Chief Operations Officer

Lauren thrives at the intersection of people and process, something she has done in roles across industries, from media to tech. In her operations role at Good Words, she values equal parts compassion and keeping it real to ensure the well-being of the team and the success of the business. Lauren creates efficient systems and supportive communities that allow Good Words and the people who sustain it to grow.
Colleen

Director of Consulting Services

Colleen manages the consultant and client relationships at Good Words. Her satisfaction comes from coaching employees to help them reach their career goals and providing project guidance to achieve an optimal customer outcome. She is also passionate about sharing her experience to improve and streamline business and system processes to positively impact the employee and customer journey. A continuous learner, Colleen’s diverse career has included roles in finance, training, technical writing, and instructional design.
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Sales Director

TK leads business development and strategic alignment at Good Words to synthesize solid partnerships. Building trust and understanding throughout the customer journey is one of her primary areas of focus, and she is passionate about improving our clients’ experience. An accomplished jiu-jitsu competitor, TK inspires those around her with her pursuit of health and wellness. She has a perpetual growth mindset and is pursuing a master’s degree in finance.
Erika_Etlen

Marketing Director

Erika is known for helping small to midsize companies level the competitive playing field by giving them access to marketing knowledge, expertise, and resources previously only available to large corporations. Prior to Good Words, Erika held senior-level roles at big enterprises like E*TRADE and Bloomberg, where she learned that you don’t need to have a big budget to make a big impact.
Our Values
We don’t just produce great content. We uphold a strong code of shared values in our relationships with our clients, employees, and the communities where we live and work.

We make decisions that are ethical and just for every person in our organization. We promote equality and equity within our organization and without.

We are obsessed with excellence. What that looks like: a commitment to be the most skilled, professional, and competent service provider in our industry. Consistently producing thorough, precise, and exemplary work.

We know everyone does their best work under different circumstances so we’ve created a flexible work environment where everyone feels able to work where, when, and in the ways that are most effective for them. We empower our employees to take on new challenges, find opportunities that excite and interest them, and learn new skills to improve their craft, all while respecting their work-life boundaries.

The long-term health, wellbeing, and prosperity of our workers and clients are always key factors in our decision-making processes.

We provide the best services in our industry because of the people we hire. And we know that people can only perform at their very best when they are healthy, rested, and able to be their authentic selves. That’s why we firmly believe in supporting the mental, physical, emotional, and family health of everyone we work with.

Honesty is the backbone of everything we do, from the transparency of our pricing and the way we work, to the way we offer feedback to our colleagues, clients, and each other. We believe straightforward, non-malicious honesty ensures everyone has access to the information they need to produce their best work.

We know that people thrive when they’re able to live and work in their own community and that communities benefit when their citizens have access to rewarding and lucrative careers. That’s why we’re fully committed to hiring talented people from diverse places, providing opportunities for remote working, and offering fair pay. We believe no one should ever be denied opportunities for career growth, education, and wealth based on their address.

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